Gauging Market Opportunity With Free Online Tools

Have a great business idea? Need to convince the boss to move into a specific market? Need to show a client the market potential your services could offer them? There are numerous free online tools that can be used towards any of these ends. Let’s just take a simple example and say we’ve invented a revolutionary new fishing fly that outperforms flies currently on the market. Now we need to

Read More

Web Analytics That Lie

With the recent proliferation of free web analytics tools, and most importantly Google Analytics, it has become a standard practice to install analytics on websites. This is an important move for any business, as the data collected can provide invaluable insights. It also, however, presents a danger – if you don’t understand the data and haven’t been trained to see it in context, not only will your web analytics reports

Read More

A Complex Pricing Model Made Easy by Excel (part 2)

We are now ready, having performed a historical analysis in part 1 of this post, to create a useful system for pricing. Depending on how comfortable you are with statistics and mathematical operations with standard deviations, you may or may not understand why the excel formulas are set up the way that they are. A full explanation of the mathematics is not our purpose here, however; we just want to

Read More

A Complex Pricing Model Made Easy by Excel (part 1)

Pricing is perhaps one of the hardest aspects of marketing to get right. And even though it’s impossible to keep control over and measure all of the variables involved, using analytics can help you track and predict enough of those variables so you can set the price where it needs to be. Here, we will outline an example of how to set up a pricing model for a service –

Read More

Potential Clients Hidden in the Data

As a B2B firm, leads are important. Knowing who is interested in your services, the level of their interest, how to reach them, and how to help them trust you are big challenges. What if there was a simple way to help answer all of these questions and increase not only leads, but also lead conversion? There is. The Network Location Metric Let’s take a look at one of the

Read More