Google’s Pricing Strategy: The Automated Auction

Let’s take a moment and consider one of the more interesting of the pricing models – the auction.  And to see this model at its full potential, we’ll want to analyze the real world example of the company that got auctioning right, and is currently leveraging it to pull in billions of dollars every quarter: Google. Yes, everyone’s favorite search engine is a giant auctioning machine.  You sign up for

Read More

How to Price Your Product in 1 Minute

Let’s say I have an idea for a new product I want to take to market, and I want to understand (naturally) what the price points for this particular product might be.  Let’s pretend further, for the sake of having an example, that my new product is a fiction book.   I may say to myself, “Now days, fiction books may not be very profitable, because with the advent of

Read More