Many companies are sitting on data assets that could be revenue streams for them, without knowing it. Matt Staudt of VDC discusses making latent data profitable. Ginette: I’m Ginette, Curtis: and I’m Curtis, Ginette: and you are listening to Data Crunch, Curtis: a podcast about how applied data science, machine learning, and artificial intelligence are changing the world. Ginette: Data Crunch is produced by the Data Crunch Corporation, an analytics, training, and consulting company. Ginette: Today,