They use deep learning and extensive data on user behavior and device ownership to decide what audience to target, at what time of day, and on what screen. It also includes bidding optimization.

photo found here:

Some of us have very strong feelings about fonts. (Comic Sans, please don’t use it.) Fonts subtly—and sometimes not so subtly—convey a feeling to the reader in addition the meaning of words themselves. Now, with Adobe’s new Shazam for fonts, you can identify any unidentifiable font you come across, allowing you to better choose your future font.

Photo by jose aljovin on Unsplash

Writer’s block? Trying to create the perfect marketing copy and not sure how to mold it? Here’s an ML tool that gives you real-time suggestions on how to improve you’re writing—specifically targeted at your target audience. It also gives you a readability score and recommends when to post information based on your audience.

Photo by Damian Zaleski on Unsplash