Google AdSense Adds New Machine-Learning Advertising Unit

Auto Ads is Google’s new push to help time-strapped web publishers add advertising to their pages. It uses machine learning to analyze a webpage and decide what types of ads are best to place on it, figure out where on that page it should place certain ads, and identify how many ads should run on it. All the publisher has to do is include one line of code. Another interesting element of this new offering is that over time, the system will learn how to better place ads as it observes visitors’ behavior on the page and with the advertising.

What are the implications? This offering saves web publishers time because they let the advertising algorithm make decisions for them. People who are on the fence about putting ads on their webpages will have less of a barrier to put them up.

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