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Marketing Strategies: Creating Clear Organizational Vision

Posted by Ryan Nokes 7/6/09 The importance of getting your business on the same page is paramount: from top management to business divisions to internal office processes to individual employees. Lack of a unifying direction can lead to unexpected consequences. Stephen Covey, in his book The 8th Habit, performed a survey of companies and employee …

Marketing Analytics – the 411 on Generating Business Leads

Posted by Ryan Nokes 6/29/09 With brazen confidence, and maybe even a note of defiance, MC Hammer responded to reporters who asked him if he felt self-conscious about being a middle-age rapper at his recent Utah concert: “I’m the guy who went to the Tokyo Dome and sold out five nights. Who’s the other rapper …