How to Maximize Profit By Finding Profit Levers and Using It Properly

Your CEO asks you on how to maximize profit. What do you do? Our first tip, find your profit levers. How to Find Profit Levers If you are a program manager, a client manager, or a department manager, your profit levers may be fairly apparent. Start by obtaining financials for your responsibility. At minimum, you should have revenue, variable costs, and fixed costs. Additionally, you can get costs such as

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Marketing & Sales: Frenemies No More

If you’re a solopreneur or small business, marketing and sales are one and the same thing. As your company grows, the work starts to get divided up. Marketing focuses on building brand awareness, stimulating interest, and generating leads. Sales works to turn prospects into paying customers. Because sales people want a sale now, and marketing is working to build long-term brand equity, the timelines, goals, and outcomes are different enough

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