Learn the Technical Side of Analytics from These Free Resources
Technical skills in analytics are the magic behind the curtain. They are what produces the results. Even if you are mediocre at most of them, you’re better off than most marketers. In order of importance, here are the skills you need to learn and the best (free) resources I have found to teach them to …
Increase Profits by Eliminating Low Performers
Visual analytics is a great way to uncover insights in complex financial data while highlighting opportunities for improvements. A quick way to visualize profitability is by using the Client Profitability chart. This chart quickly highlights and orders clients by margin as well as contribution to total profits. The chart clearly shows the unprofitable clients and …
Crowdsourced Analytics: Solving Social Problems with Data
Data can tell a great story. Don’t believe me? Check this out. But a story is so much better when other people get to contribute, adding their unique take on things. We set out to do just that. We wanted to use data to tell a story, but make it both accessible and interactive. We’ve …
Competitive Intelligence in Washington DC to Increase Sales
Below is an interactive visualization of 2010 data from Washington D.C. By using it, you can find: 1) What products/services agencies in the area are buying 2) Which agencies are buying 3) Who they are paying You can measure demand, identify potential customers, and find competitors, all in one easy visualization. All of this information …
