Category: Industry Reviews

Analytics People Will Pay For

What kind of analytics are people willing to pay for?  That’s a fair question – it shows, perhaps, where there is greatest need and where one might successfully start up a business.  Let’s answer that question with a little analytics ourselves. First, we need a data set.  Where might we find data on the kinds …

Marketing Analytics Links of the Week

News Mobile marketing analytics news The worlds largest mobile ad network, InMobi, has just announced new reporting and analytical tools that aim to increase marketing ROI for those pursuing mobile advertising. New abilities include advanced segmentation and filtering, and a better user interface. This move is an important one to watch for anyone wanting to …