Category: Metrics

Creating the Client Profitability Map

Making a client profitability map using a 2 x 2 matrix.

Twitter Efficiency Metric: Total Retweets /# of Followers

How is it Calculated? For a given period of time, it’s simply your total retweets (given by Klout, see yesterday’s post) divided by your total number of followers. Business Goal This metric points to is how much you are thought of as a thought leader from your follower base. Becoming a thought leader has benefits …

Twitter Message Amplification Metric: Total # Retweets

How is it Calculated? It’s just the total number of times that your tweets have been retweeted in a given time period. You can get this one from Klout as well.   Business Goal If it’s important for you to reach as many people as possible with your message, this is a good metric. It’s …

Twitter Engagement Metric: Follower Mention %

How is it Calculated? The amount of followers that have mentioned you with an @ message / Your total number of followers. The easiest way to get this one is by signing up for a free Klout account, and it will automatically be calculated for you. Business Goal Follower mention is an excellent engagement metric. …