Creating the Client Profitability Map

Creating the Client Profitability Map

Making a client profitability map using a 2 x 2 matrix segments clients by profitability and also business volume.  This can give managers a clear course of action as detailed in the chart below.  Map volume on the x axis and profit on the y axis.  Divide your range of results into low and high quadrants by profit and volume.  The next post will show a Client Profitability Map.  The quadrants are defined as follows: