Technical skills in analytics are the magic behind the curtain. They are what produces the results. Even if you are mediocre at most of them, you’re better off than most marketers. Therefore, I decided to share the free our list of data analytics basic tutorials that will surely get you started.

Free Data Analytics Basic Tutorials for Beginners

Data Analytics Tutorial

In order of importance, here are the skills you need to learn. Along with them are the best (free) resources I have found to teach them to you. 


It shouldn’t be the main tool in your arsenal, but it’s still foundational. For some basic things Excel is still the best. Easy Excel has a pretty good data analysis tutorial. Their tutorials fully illustrates the power of Excel in analyzing data. Be sure to check them out!


Data Analytics Basic TutorialsThe w3schools’s tutorial is excellent. Basic and to the point. 

Google analytics

Google Analytics Academy does a brilliant job here with tutorials. You can check out several of their tutorials here.

Data visualization

Tableau is hands down the easiest way to get visual insights from data. Learn it. They have free tutorials and a free product.

Predictive analytics

I recommend Python. It’s free. Moreover, there is a large user base of Python. It can pretty much do anything the big names like SAS and SPSS can do. Plus, some of the best data scientists in the world use Python for their algorithms. These scientises publish their code that you can look at and learn from on Kaggle.

If you don’t know Python, I recommend this free tutorial site.

If you already know Python, Sci-Kit Learn (with a tutorial) is the de facto place for predictive modeling. You’ll also probably want to get acquainted with Pandas to help you easily manipulate data. Another way to learn more is by joining bootcamps.

These are just some of the best data analytics basic tutorials we can share. But if you really want to learn more check out our courses today.