Improving and Measuring Tweet Quality
(Part 4.2 of 7)
This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement?
Improving Tweet Quality
Following a few simple guidelines will help the reader improve the quality of their tweets:
Define Your Objectives – First you must ask yourself, why are you using Twitter? What do you want the result to be from using your time to post tweets? Are you trying to increase awareness of your product or service? Increase the trust that potential customers or clients have in you? Increase your ability to handle customer service issues? Become a thought leader in your industry? All of these things can affect your bottom line in various ways. So before you try to improve the effectiveness of your tweets, do some thinking and decide what exactly an ‘effective’ tweet will bring to you or your organization.
Keep Tweets Relevant – Whatever you decide for your objectives, keep your tweets in line with that objective. With each tweet, ask yourself if that specific tweet will help you realize one of your goals, and how it will do that. If you can’t answer the how, then you might want to rethink the tweet.
Help Others Be Successful – Whatever your objectives may be, this is one thing that will always help your tweet quality increase. Here are a few suggestions on how to help others be successful through Twitter:
Search for people posting questions you can answer, and answer them.
Post links to interesting and useful content for audience you are targeting.
Post events or event reminders that will be useful to your target audience.
Be specific in your tweet about why the link or event will be useful to your audience.
Tracking Twitter Quality
This is the most important part of improving your Twitter quality, because here you discover what works for your target audience and what doesn’t. Using Tweeteffect you can see what posts gained you more followers, and what posts lost you followers. Using Google Analytics, you can see which posts brought in the most traffic to your website. Looking at retweet numbers, you can see which posts your followers particularly enjoyed. These are three good ways to see what types of posts are working for your audience, so that you can tweet more of them in the future.
In the next post, we will focus on how to combine all the data you can gather on Twitter into a dashboard so that it’s easy to see and take action on.