Learn the Technical Side of Analytics from These Free Resources
Technical skills in analytics are the magic behind the curtain. They are what produces the results. Even if you are mediocre at most of them, you’re better off than most marketers.
In order of importance, here are the skills you need to learn and the best (free) resources I have found to teach them to you. I’ve listed them in order of importance.
It shouldn’t be the main tool in your arsenal, but it’s still foundational. For some basic things Excel is still the best. Easy Excel has a pretty good data analysis tutorial.
The w3schools’s tutorial is excellent. Basic and to the point.
I recommend Python (Download the Anaconda version). It’s free, there is a large user base, and it can pretty much do anything the big names like SAS and SPSS can do. Plus, some of the best data scientists in the world use Python for their algorithms, and they publish their code that you can look at and learn from on Kaggle.