Share Your Expertise in Google Knol
For those who haven’t yet heard, Google has come out with a great new outlet for content called Google Knol. The flexibility of Google Knol is impressive – along with your text you can throw in graphics, videos, tables, spreadsheets, slideshow presentations, links, calendars, maps, web photo albums, and more. With all these options, you have the flexibility to present your message in the way you think conveys the material the best. You can also easily track the knolls you create with Google Analytics to see how they perform.
As marketers we are all content creators, and Google Knol is a great new outlet with some nice features. And if the content you create is good enough, there’s a good chance of it showing up high in the search engines. You can even create multiple Knols and categorize them together.
Head over to Google Knol and try it out. Here is a link that will get you started, or this one will get you going on the advanced features. Taking the opportunity to add valuable content now could pay off big down the road.