Tag: Market Research

The Use of Collective Buying for Market Research

For any business that has not yet heard of groupon.com, it’s definitely worth your consideration. They use the power of collective buying to deliver a great value proposition to both consumers and businesses. Businesses get risk free advertising, new customers, and increased revenue; consumers get great deals and find out about new products and services …

Sell to Less, but Sell to the Right Less

There is something to be said about the law of scarcity. In a recent consumer trending report, this was said: “In 2010, just sell something special, something premium, something desirable in just one (geographical) location. Which means forgoing a chain-wide rollout or selling to all from a borderless e-shop. The limitation this will put on …

Surveillance of the Web with Google Alerts

A great way to extend your ability to listen and keep tabs on the market is with the use of Google Alerts. With this free service, Google will send you e-mail updates whenever new content gets added to the web that you are interested in. Just enter in the keywords that relate to your industry, …

Gauging Market Opportunity With Free Online Tools

Have a great business idea? Need to convince the boss to move into a specific market? Need to show a client the market potential your services could offer them? There are numerous free online tools that can be used towards any of these ends. Let’s just take a simple example and say we’ve invented a …