nonprofit marketing

May 10, 2019

Better Nonprofit Data Management and Marketing through Measurement

Curtis Seare Nonprofit Marketing Analytics nonprofit marketing, nonprofit measurement, performance management

Today, we will learn about better nonprofit data management though proper measurement. Measurement, in nonprofit data management or other fields, provides information. Having information lends itself to making good decisions. And in the nonprofit data managment sector, the difference between making a good and a bad decision can have significant consequences. Thus, learning proper measurement makes a great tool in…

June 2, 2010

Where and When to use Social Media to get Positive Nonprofit Marketing Return

Curtis Seare Nonprofit Marketing Analytics, Social Media funding strategy, nonprofit marketing, Social Media

The most common and fatal error that nonprofits make when attempting social media marketing is to think of social media as an additional source of funding. But social media is not a source; it is merely a means of communicating with and getting to the source. Forgetting this causes a lot of time and effort to be wasted as nonprofits…