Tag: retweet

Twitter Efficiency Metric: Total Retweets /# of Followers

How is it Calculated? For a given period of time, it’s simply your total retweets (given by Klout, see yesterday’s post) divided by your total number of followers. Business Goal This metric points to is how much you are thought of as a thought leader from your follower base. Becoming a thought leader has benefits …

Twitter Message Amplification Metric: Total # Retweets

How is it Calculated? It’s just the total number of times that your tweets have been retweeted in a given time period. You can get this one from Klout as well.   Business Goal If it’s important for you to reach as many people as possible with your message, this is a good metric. It’s …