Tag: Social Media Metrics

Twitter Engagement Metric: Follower Mention %

How is it Calculated? The amount of followers that have mentioned you with an @ message / Your total number of followers. The easiest way to get this one is by signing up for a free Klout account, and it will automatically be calculated for you. Business Goal Follower mention is an excellent engagement metric. …

Twitter Metrics

Part 2.1 Though there is a metric to measure almost anything, the goal is to avoid analysis paralysis. As marketers, we want to focus on what is critical to our success and measure only those things. By tracking those metrics over time, we can see if we have moved the needle closer to our goal …