Tag: Targeted Site Analytics

Marketing Analytics & Key Performance Indicators

Posted by Ryan Nokes 7/14/09 (Part 3 of 6) In our quest to apply actionable marketing analytics to corporate visions, we’ve discussed creating visions and then linking them to objectives. Now, we are going to show how to tie the objectives into specific, measurable, key performance indicators (KPIs). In our last post, we decided that …