Tag: Twitter Metrics

Twitter Efficiency Metric: Total Retweets /# of Followers

How is it Calculated? For a given period of time, it’s simply your total retweets (given by Klout, see yesterday’s post) divided by your total number of followers. Business Goal This metric points to is how much you are thought of as a thought leader from your follower base. Becoming a thought leader has benefits …

Twitter Message Amplification Metric: Total # Retweets

How is it Calculated? It’s just the total number of times that your tweets have been retweeted in a given time period. You can get this one from Klout as well.   Business Goal If it’s important for you to reach as many people as possible with your message, this is a good metric. It’s …

Twitter Engagement Metric: Follower Mention %

How is it Calculated? The amount of followers that have mentioned you with an @ message / Your total number of followers. The easiest way to get this one is by signing up for a free Klout account, and it will automatically be calculated for you. Business Goal Follower mention is an excellent engagement metric. …

Creating and Executing an Action Plan for Twitter Improvement

(parts 5-7) This post seeks to summarize what has already been discussed in this series, and to help you put it all into an actionable, executable plan that will bring more business benefits by using Twitter. The post has been summarized into three steps. Create a specific action plan A sound plan is created as …

Improving and Measuring Tweet Quality

(Part 4.2 of 7) This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement? Improving Tweet Quality Following a few simple guidelines will help the reader improve the quality of their tweets: Define Your Objectives – First you must ask yourself, …