Tag: Twitter ROI

Improving and Measuring Tweet Quality

(Part 4.2 of 7) This post seeks to answer two Twitter questions: How to improve the quality of tweets for better ROI, and how to track the improvement? Improving Tweet Quality Following a few simple guidelines will help the reader improve the quality of their tweets: Define Your Objectives – First you must ask yourself, …

Improving Twitter Marketing ROI With Analytics

(part 4.1 of 7) Twitter ROI Definition In speaking about how to improve our Twitter marketing ROI, first we must decide what we mean when we say investment and return when we discuss Twitter. Investment, as Twitter is a free online service, should be defined as the time we spend using Twitter. When possible, a …

Twitter Metrics

Tie your Twitter metrics into blog success.

Twitter Analytics Overview (Part 1 of 7)

Posted by Ryan Nokes 7/29/09 This is the first post in a series of 7 focused on applying marketing analytics to Twitter. Using Twitter analytics can help businesses track brand advocates and detractors, follow conversation topics and trends, measure visitors to your site from Twitter, and improve ROI. Much has been said about the business …