The Marketing Strategy of Doing
Today’s market is transparent. With the advent and popularity of web 2.0, everything your company does can be tracked, recorded, discussed, and reviewed. And all of that information is freely accessible to anyone with an internet connection.
Because the market is going to get more and more transparent as the tools of web 2.0 continue to grow in popularity, increasingly marketing is not going to be about the message you engineer and send out through advertisements. Increasingly, marketing is going to be about who you are (or perhaps better said, who your company is). You will be defined by how you do business, how you treat your customers, and the quality of your products and services.
It’s not going to be about what you think your company is, or how you seek to portray it through advertisements. Batman got it right; it’s what you do that will define you.
How are you defining yourself?