The Shift to Analytical Marketing
The capabilities and tools we have now for insightful marketing analysis have never been available in the history of the discipline of marketing. In fact, growing technology such as the internet and web 2.0 is changing the way marketing is being done on a fundamental basis. And we can expect the trend of change to continue. We produced a short, 1 min. video that outlines the historical trends in marketing and shows what is coming next. Enjoy.