Twitter Engagement Metric: Follower Mention %
How is it Calculated?
The amount of followers that have mentioned you with an @ message / Your total number of followers. The easiest way to get this one is by signing up for a free Klout account, and it will automatically be calculated for you.
Follower mention is an excellent engagement metric. It indicates to what extent you are connecting with other users on twitter and developing real relationships. It can also be indicative of how valuable your tweets and content are to others, as the more value they see in what you have to say, the more likely they are to mention you.
If one of your business goals is to become a thought leader in a certain niche, or to build a larger community base of people that trust you and that you can do business with, then this is a good metric to follow. This is a valuable goal for almost any company, but especially for B2B firms, as sales in that situation requires good relationships and high levels of trust. To be sure if this metric is for you, you should probably ask yourself the following questions:
Is my target audience on Twitter? (try checking Twellow or Twitter search)
Are the people that influence my clients and customers on Twitter?
Is building a strong online community important for my businesses success?
Could I find potential partnerships or other opportunities from a Twitter community?
Is user engagement an important part of my brand and business?
How do you increase it?
You increase this metric by being social and helpful to others. An important part of this is reading other people’s tweets so you know who they are and what they are thinking about. Then you can start conversations with them, mention them, ask them questions, retweet them, give referrals to them, etc. Common courtesy also goes a long way; if someone else’s tweets are useful to you, let them know and thank them. And if you are mentioned in that way, be sure and let them know their mention of you is appreciated.