Using the Internet and Social Media to Get Hired and Gain Business (part 2)

Using the Internet and Social Media to Get Hired and Gain Business (part 2)

Good strategies for using social media and the web have two major themes, broken down below:

1. Choose your specialty

2. Build Trust in that specialty by:
   1. Listening
   2. Helping others succeed
   3. Being consistent

First, choose a specific niche that you would like to specialize in. You can ask yourself the following questions to help find a good niche for you:

What am I passionate about?

What do I want to continually learn about?

What will bring value to other people?

Where is there a need that I can fill?

Once you have an idea of the niche you are going to serve, you need to start building trust. The first step to doing this well is to listen. Find out what’s being said about the topic, what people are doing about it, who is talking about it, etc. The list below are just a few tools you can use to listen:

Blogosphere: Technorati, Google Blog Search, Blog Catalog
Twitter: Twitter Search, WeFollow, Twellow
Search Engines: Google, Squidoo
Social Sites: LinkedIn, Facebook
Other: iTunes podcasts, TED, YouTube
Alerts: Google Alerts, BackType

Once you have a feel for what people are saying about the topic, it’s important that you stay caught up on your specialty by aggregating information. Using a reader is one of the best ways to do this. Simply have the RSS feeds of important blogs or twitter users or news sites funnel into your reader (we use Google Reader) and you can stay up to date on daily of movements in your industry.

Finally, you need to start participating in the conversations that you find. The best way to do this is to help other people succeed. Answer questions, share expertise, offer suggestions, produce valuable content, etc. Do this through creating and writing a blog, participating on Facebook and LinkedIn, producing videos for YouTube, uploading pictures to Flickr, and so forth. Most importantly, be helpful, and be consistent.

Through using these tools and specializing in a niche, you will be able to help out others and build a strong community of people that fosters real human relationships, helps business grow, and builds trust.

What successes have you had working with the above strategy?