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Web Analytics and Online Revenue

Web Analytics and Online Revenue

A little while back we did some work with a company’s web analytics data. Their online revenue had doubled, and they wanted to know why. The answer to the question was not obvious, and only after extensive analysis did it present itself. It’s useful to see the process of how to use web analytics to come to a conclusion. The analysis was written up on the Tableau Software blog; you can read the entire story here.