What It’s All About: One Rule to Save Everyone Around You From Dying of Boredom When You Talk To Them About Analytics
Analytics is about one thing: Intelligence. That is what we as analysts work long into the night for and torture thousands of rows of data for. It is the gem, the perl, and the sapphire of our very existence. It is the end all and the be all. Show me an analyst that has a tenacity for producing large volumes of relevant and important intelligence, and I will show you an analyst that will always be employed, praised, and loved.
Perhaps we should spend a moment defining what analytics is not. It is not a fancy graph, a lot of graphs, a lot of fancy graphs, statistics, methods, data tables, data bases, SQL queries, excel spreadsheets, pivot tables, or anything else that makes people instantly die of boredom at their mere mention. Analytics uses those things. But the end result of analytics is not those things. They are merely vehicles. And vehicles for what? Can we guess? Vehicles to deliver intelligence. Don’t get caught up in the vehicle. Be familiar with the vehicle and how you can use it to produce intelligence, but never forget what you are really doing. What your true purpose is. The product is the intelligence, not the graph or the speadsheet.
Remember this one rule and you will save hours of frustration for yourself and an insane amount of irritation from everyone you work with. They don’t care about your analysis. They don’t care how hard it was. They don’t even care about how amazingly close to 100% your Pearson’s coefficient came. They only care about their questions getting answered. They care about increasing their intelligence. And as an analyst, so should you.